Williams Jewelry Store is a full line retail jewelry store offering fine jewelry, formal china, crystal and tableware as well as an extensive inventory of uniquely distinctive gifts and décor items. High quality diamond and gemstone jewelry is offered representing solid value that is assured by our excellent reputation.

        The store first opened its doors for business in Farmville, NC in 1951. Owned and operated by the late Joyce and Johnnie Williams for more than fifty years, our store has earned an unexcelled reputation throughout the region for offering fine jewelry and distinctive gifts, backed by exceptional service and quality.

        Linda Carol Burti, assumed ownership of the store in 2004 and is dedicated to continuing the traditions established over the preceding five decades. In the coming months, please visit this site often as we add new features and information.